In the future would you like supermarkets to help you know what you are eating, whether they help source labourers improve their lives the harder they work on clean food, clean energy etc


help us make a list of ways in which John Mackey -and his leadership flows around conscious capitalism - links up to a different kind of Fortune 500 CEO -who's CEO do you wnat in your wallet?

he personally edits a blog inviting you to comment on the greatest risks the food industry and reatilers are compounding

he insists that top people in his corporation never get paid more than 20 times the lowest paid; many ceos insist that top people get paid over v500 times more than lowest paid co-workers

about 10 founders of the company wrote up a constitution whose core beliefs could never be chnaged whomever later took shares in the comany- these believes included educating both customers and employees to get involved in microcredit and fair trade

he doesnt claim to be a saint but as his video says he believes any indutry sector leader ought to charter the human purpose that sectoir can futurise and love the communications responsibility of seeing that future happen better and better for all who multiply goodwill with the company -is this not how branding needs to be valued if human and communal sustsinability -let alone free market principles - are to integrate peoples journey through century 21?